Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. In this episode, host Tom Zeeb discusses the importance of finding a deal through marketing. At its core, successful marketing consists of three aspects, the market (the who), the message (the what) and multiplication (the repetition). Tom uses out of state absentee deals to further drive home the importance of marketing. In this wholesaling approach, a real estate agent looks to find a motivated seller, negotiates the price, puts the property under contract and assigns that contract to another buyer. Tom utilizes the strategy of direct mail marketing when wholesaling. With this approach, Tom stresses the importance of consistency and repletion as 95.5% of direct mail marketing leads go unanswered. Consistency is the key to tapping into that last 0.5% and successfully finding the deal. Finally, Tom identifies the three major elements to finding the deal and provides the audience with insights into his deal flow cheat sheet that he uses on a consistent basis.To read the full show notes (including timestamps and tweetable quotes) and download a FREE copy of Tom's  Dealflow Cheat Sheet, visit: https://www.gettractionpodcast.com---Podcast production and marketing provided by FullCast: http://fullcast.co/gt