Subscribe &#38; Watch on YouTubeStep into the world of cannabis cultivation with our guest, James Cunningham, the brains behind Fog City Farms. Get ready to master the art of vertical cannabis cultivation as James shares his journey from single-tiered farming to a double-tiered system. We'll dive into Fog City Farm's mission and explore why more cannabis brands are moving indoors. As James takes you through the science behind lighting and plant genetics, you'll gain a unique perspective on how vertical space and environmental control can revolutionize cultivation practices. As a result of experimenting with different farms, James' experiences are rich with invaluable insights. As the episode unfolds, we tackle the complexities of the cannabis market, discussing the oversaturation of California's cannabis industry and its impact on legacy growers. Unpack the challenges of building a vertically-stacked farm, the importance of airflow control and how auto-flower development affects price points. Finally, we tackle the intricacies of post-harvest processing and the locations where you can find Fog City products. James' advice for industry newcomers is a must-hear for anyone considering a plunge into the world of cannabis cultivation. Get ready for a knowledge-packed episode you wouldn't want to miss!Key Takeaways00:00 - The current state of cannabis cultivation12:13 - Developing a practical LED lighting plan17:59 - Challenges and innovations in the space28:53 - Over-saturation of California's cannabis market42:38 - Post-harvest processing best practicesMemorable Quotes "Let's do a smaller, more controllable footprint and build a brand around this thing. That was really the idea behind Fog City Farms.""As long as we just stay true to ourselves and create a following for our culture and our main staples as a brand, which are quality and consistency, you can rely on us.""The only way to find security in the market in California is to build a brand, and in order to build a brand, you have to have a very consistent production, and that's why we went indoors."Connect with Fog CityFog City Farms: https://www.fogcityfarms.org/Facebook: https://www.facebook.com/fogcityfarms/Instagram: https://www.instagram.com/fogcityfarms/YouTube: https://www.youtube.com/channel/UCTS3ZY5O1_57TXH1gonPwWwTwitter: https://twitter.com/fogcityfarms1Connect With PippPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbAPipp Horticulture - Facebook - https://www.facebook.com/pipphorticulturePipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/Pipp Horticulture LinkedIn - <a...