Subscribe & Watch on YouTubeJoin us on Cultivation Elevated, as we embark on an exciting exploration into the world of cannabis cultivation. This episode features a fascinating discussion with Jesse Porter, the Director of Cultivation for GrowGlide. Listen in as Jesse discusses the impact of GrowGlide's recent acquisition by Pipp Horticulture. He shares insights on the challenges and rewards of competition in the industry and how this acquisition paves the way for innovation and better support for the end customer. We journey through host Michael Williamson's personal experiences in the cannabis industry. From being a hydro shop and nursery owner to moving to the West Coast and experiencing the boom of the cannabis market, Michael shares his strategies for differentiation in a competitive market. He also delves into how metrics and KPIs can help cannabis businesses enhance their efficiencies and how simple solutions can significantly improve your business without any additional financial cost.We conclude the episode with a deep dive into how to maximize success in multi-tier cannabis cultivation. We take a closer look at how understanding your environment is crucial when transitioning to a multi-tier cultivation facility. So, whether you're an existing grower or owner looking to optimize your facility or someone looking to cultivate more in less space, tune in for key insights into vertical farming success.Key Takeaways00:02 - Competition and Innovation in Vertical Farming 12:50 - Hydro Shop Owner's Cannabis Journey 23:28 - Optimizing Canopy Yield and Workflow Efficiency 27:07 - Maximizing Success in Multi-Tier Cannabis Cultivation 31:46 - Cannabis Cultivation Survival and Lean Principles 44:39 - Efficiency and Data in Cannabis Facilities 49:13 - Future Predictions for Cannabis and Food 55:54 - Appreciation for Cultivation Elevated PodcastMemorable Quotes"Competition in the industry is a catalyst for innovation and creativity. A healthy competition leads to support networks and ultimately benefits the end customer the most. At the end of the day, our new relationship benefits the end customer the most, and I think that's the most important thing." - Jesse Porter"Understanding your environment when transitioning to a multi-tier cultivation facility is essential. The impact of morale when transitioning to a new cultivation method and the importance of developing a skill set to stay viable in the industry are key. Knowing your genetics and the environmental conditions to create predictable success is also important." - Michael Williamson"From the fear of the market to the beauty of brands, we examine the opportunities that come with doubling down on lean operations and scaling up to gain market share. Understanding the environment and assessing the market are key to success." - Michael WilliamsonConnect with Grow GlideWebsite: https://www.growglide.com/Facebook: https://www.facebook.com/growglideInstagram: https://www.instagram.com/growglide/LinkedIn: https://www.linkedin.com/company/grow-glide/Connect With PippPipp Horticulture Website - https://pipphorticulture.com/Pipp