Guest Question – Margaret Smith – Independent, Organization Development & Change Consultant – Portland, Oregon  So often we consultants and classic project managers struggle with getting the attention of the senior leader who has initiated a major change effort we are supporting. Today’s question asks this directly. Senior leaders are busy and often distracted with too many demands. The absence of their attention can be very costly to the project’s process and outcomes. This podcast explores the importance of senior leaders recognizing and committing to become true project sponsors who proactively lead, set up the effort for success and engage in ways that directly support it to achieve sustained results for the organization. Yes, it takes more time and attention, and the benefit to the organization when results are achieved is well worth it to the conscious change leader. We will discuss the process of getting a leader’s attention and ten key responsibilities of an effective sponsor of transformational change. Come discover how you can initiate this development in your leaders and reap the benefits for change results.   To watch the full video version of this podcast, please visit AskDrChange.com   Hosted by Ausha. See ausha.co/privacy-policy for more information.