It’s tough getting buyers’ attention, let alone getting them all the information they need to review your product. In 2014, a fellow emerging CPG brand founder realized there had to be a better way for startups and innovators to get discovered by buyers in the CPG industry. Nicky Jackson created the platform RangeMe to solve that problem and today RangeMe is the leading product discovery and sourcing platform with over 15,000 buyers. Retailers like Thrive Market, Albertsons, and many others handle all their new product submissions through RangeMe now. Today we’re joined by founder Nicky and by Vir Satyan, RangeMe’s SVP of Supplier Success to go through how our community brands can best leverage RangeMe as a platform. RangeMe and Startup CPG have also partnered to offer an exclusive discount for our community members on a premium RangeMe subscription, with an option to secure guaranteed meetings, and we’ll share all the details in the episode and the link to take advantage of the offer is in the show notes.Listen in as Nicky & Vir share about:RangeMe’s founding story from Nicky’s big CPG background to starting her own emerging brand to then starting a platformWhich retailers use RangeMe and how they use itHow emerging brands find the most success on the platformIdeas for using RangeMe prior to and after a trade show like ExpoHow RangeMe can help with distributor relationships and channels beyond grocery like foodserviceWays that buyer behavior on RangeMe has changed since the pandemicDetails on the Startup CPG & RangeMe partnership, which includes face-to-face buyer meetingsHow ECRM shows work and how they are different from other trade showsAnd more!This episode is sponsored by RangeMe. Go to https://www.rangeme.com/landing-page/StartupCPGThis episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpgThis episode was sponsored by Settle. Go to https://www.settle.com/gostartupcpgEpisode Links:RangeMe websiteNicky’s LinkedInVir’s LinkedInBrands mentioned: Machu Picchu, MaazahGraphite Financial Links:Graphite Financial websiteDownload a free financial model template, chart of accounts template, and more hereListen to our episode with Graphite founder, Paul Bianco, episode #96 here.Settle Links:Settle websiteTake the Settle Bill Pay for a spin hereShow Links:Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Jessi's Linkedin or websiteQuestions or comments about the episode? Email Jessi at podcast@startupcpg.comEpisode music by Super Fantastics