This episode features 3 interview guests and gives you a great overview of the opportunities, untapped developments and challenges of cell ag. I'm excited to introduce you to the perspectives of two investors from Atlantic food labs and Big Idea Ventures, as well as the perspective of Fabio teams in who is a thought leader in Germany, in Europe. To start out, you will hear from Maximillian Bade, who is supporting ambitious founders at Atlantic food labs. You will hear about their criteria for investing in plant-based and cell based companies, the opportunities in personalized nutrition. And we also briefly discussed the topics, plant fungi, and insect-based protein. Next you will hear from Andrew D. Ive, he is the founder and managing general managing partner of big idea ventures.  We discuss, how the mindset within corporates shifted with sustainability commitments towards both consumers and investors and how that is affecting the food industry. We also touch upon the effect of COVID-19 on the development of cultivated meat, as well as the fourth tier of select companies emerging, which you could call delicacy meats. Next up is Fabio wood seems the founder and director of NX-foods, the food innovation hub of the wholesaler and Founder and Chairman of Balpro the German association for alt proteins. We talk about European consumers, the importance of very clear communication, and what a good sell ag marketing and wholesaler strategy could look like. ----------- Episode Links Interview 1: Maximilian Bade https://www.linkedin.com/in/maximilian-bade/ Atlantic Food Labs https://foodlabs.de/ Interview 2: Andrew D. Ive https://www.linkedin.com/in/andrewive/ Big Idea Ventures https://bigideaventures.com/ Interview 3: Fabio Ziemmsen https://www.linkedin.com/in/fabio-ziemssen-food-innovation/ NX-Food https://nx-food.com/ METRO AG https://www.metroag.de/en/ Balpro - German association for alt proteins https://balpro.de/ ---- Get in touch with Red to Green Please leave a review on iTunes https://podcasts.apple.com/de/podcast/red-to-green-food-sustainability/id1511303510 Let's connect on LinkedIn! https://www.linkedin.com/in/schmidt-marina/  Check out the Red to Green Website for more info https://redtogreen.solutions/   For sponsorships, collaborations or feedback write Marina at redtogreensolutions@gmail.com ---- Partners Thanks to our partner Atlantic Food Labs The leading European VC in Food, Sustainability, and Health: https://foodlabs.de/ Ecosystem Partners Eatable Adventures a leading global Innovation Hub developing tomorrow’s food businesses: www.eatableadventures.com Join their community  www.foodentrepreneurs.com