Here's our #FSBrewInternational interview with Andy Ann, CEO of YAS MicroInsurance based in #HongKong. Fascinating conversation and a must-watch for all #insurers aspiring to target or innovate to attract #genz and #millennials as their audiences.  We spoke extensively on many aspects of a customer lifecycle and innovation including:   Extensive customer research to understand the psyche of the #millennialsand #genz that YAS MicroInsurance is targetting- Andy shared some insights that were fascinating and hilarious!   ‍♀️Moving away from insuring people and their belongings to time and event-based insurance- a clear shift from a 'limiting' factor of population to a 'limitless' possibility of events Insuring digital assets, starting with NFTs! ️ ‍♂️Building an ecosystem around each product proposition- hard work that pays off! Their global plans, including coming into the UAE market! ‍♂️Their amazing progress in the embedded insurance space- including their tie-up with a local transportation company Renjit Philip: Newsletter: ⁠⁠https://www.onemorethinginai.com⁠⁠ Socials: Twitter / X: @renjitphilip LinkedIn:  ⁠⁠https://www.linkedin.com/in/renjit-philip⁠⁠ Vidya Veerapandian: ⁠⁠https://www.linkedin.com/in/vidya-veerapandian/⁠