Our guest today is Amir Eylon, the President and CEO of Longwoods International, a leader in tourism & Destination research. Amir brings a wealth of experience and knowledge to the table, especially when it comes to understanding resident sentiment towards tourism. Longwoods International has been at the forefront of gathering and analyzing data to help destinations understand how their residents feel about tourism in their communities. This research is crucial for creating sustainable and positive relationships between visitors and locals. Today, Amir will share some of the latest findings from Longwoods International's studies, discuss the importance of resident sentiment in tourism planning, and offer insights into how destinations can better engage with their communities to foster support for tourism. So, without further ado, let's dive into this conversation with Amir Eylon. Destinations International's 2023 Resident Sentiment Surveys Destinations International The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and produced by Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.