Is greenwashing a threat to sustainability? Yes, especially when well-concealed. In this episode, we start off by defining greenwashing as the advertisement of practices which would, according to the announcements of a company, allow us to respect the Paris Agreement (limiting global warming to 2°C) when reality indicates otherwise.     It really isn’t easy for a company to respect the Paris Agreement when it’s aim is to grow… Find out why greenwashing is everywhere, and how to spot it easily with a few rules of thumb!  This episode is based on work carried out by the Shifters. Thank you to Clément Boyer for his support and help along the way.  Sources:  Air France announcement: https://corporate.airfrance.com/en/press-release/air-france-proactively-offset-100-co2-emissions-its-domestic-flights-january-1st-2020  DPD claim (French version) https://www.dpd.com/fr/fr/drivingchange-nos-engagements-rse/engagement-neutralite-carbone/demarche-neutralite-carbone/  Porsche claim investigation (only available in French) https://www.carbone4.com/porsche-a-reduit-de-75-emissions-de-fabrication-voitures-2014  L’Oréal progress report: https://www.loreal-paris.co.uk/sustainability  Note: L’Oréal plans to reduce their emissions per product by 2030 compared to 2016, hence not making any claims regarding the future of its absolute emissions, and with it any claims to aim to respect the Paris Agreement  Carbon offsetting note: https://jancovici.com/en/climate-change/ghg-and-carbon-cycle/cant-we-just-grow-forests-to-compensate-for-our-co2-emissions/  Hosted by Ausha. See ausha.co/privacy-policy for more information.