Today, I’m thrilled to be joined by none other than Josiah Brown, also known as the New York Sherpa, who served as the emcee for our recent Advocacy Summit in Puerto Rico this October. As the summit's guide and a keen observer, Josiah had a front-row seat to some of the most dynamic conversations happening on and off the stage. From strategies for enhanced community engagement to navigating the challenges of tourism funding and resident sentiment, he witnessed firsthand the passion, ideas, and solutions that emerged from these discussions. In this episode, we’ll tap into Josiah’s unique perspective, not just as an emcee but as a 'fly on the wall' to unpack the key themes that resonated most deeply. We’ll explore how destinations can connect with their communities, educate stakeholders, and build trust in an ever-evolving tourism landscape. Josiah's Blog Post About Advocacy Summit 2024 Destinations International The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and produced by Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.