If one steak inspires in a week and the other already in 3 days, shouldn't there be an incentive to people to buy the one closer to expiry? Most of there time there isn't and this is what Wasteless is addressing. With their AI they integrate into retailers' shop systems to recommend when to discount which products or even provide electronic shelf labels which update the price automatically.  Connect with Marina Schmidt on LinkedIn: https://www.linkedin.com/in/schmidt-marina/ To stay up-to-date for future episodes take 3 seconds to click on “follow” and subscribe to Red to Green. More info and links to resources on https://redtogreen.solutions/   For sponsorships, collaborations, volunteering, or feedback write Marina at change@redtogreen.solutions Please leave a review on Spotify and on iTunes Thanks to our partners of this season Food Labs: Food Labs is a leading European VC and company builder in food, health & sustainability. They cover the entire value chain – from ag-tech, alternative proteins, water supply, food security, decentralized food production, vertical farming, to food waste and carbon reduction. https://foodlabs.de/ This episode is part of the food waste season. Food waste is a leading cause of climate change and an important topic if we want to move the food industry from harmful to healthy, from polluting to sustainable, and from Red to Green. This podcast season looks at food waste and food loss throughout the supply chain including farmers, distributors, retailers, and consumers. Red to Green is a media company and education initiative. With our deep-dive audio seasons on food tech & sustainability topics, we seek to promote awareness of problems and potential solutions in the food industry. Our reporting makes complex industry topics accessible to the general public, while also going deep to educate industry professionals and external investors about the most important development in food technology. Past Red to Green Podcast seasons included  1. cellular agriculture / cell-based meat / cultured meat 2. plastic alternatives 3. promoting alternative proteins