About Devaiah Bopanna:My next guest on The One Percent Project is the hilarious and talented Devaiah Bopanna, Co-Founder at All Things Small and Former Head writer at AlB. I was introduced to Devaiah and his work through an article about his recent nationally acclaimed CRED IPL ads series that he co-wrote with his ex-AIB colleagues. The series is a bold attempt by CRED, the Celebrities and the Script-Writer using celebrities to poke fun at advertisers’ obsession with celebrity endorsements.”. Devaiah in this conversations talks about:About His Career from Engineering to Creative WritingHow he failed his first interview with AIB and then went on to being AIB’s Head WriterWhat it takes to lead a group of highly talented and ambitious writersThe impact of OTT platforms in the new media worldHis process of creative thinking and script writingRapid Fire:The hardest thing about your job?Thinking.One book or a blog that has changed your professional and personal outlook.The Illicit Happiness of Other PeopleHow would you define your career in one word in the next 10 years?Interesting.The most creative person you have ever worked with?Everyone at AIB, definitely Tanmay BhatDefine Tanmay Bhat in one word.Relentless.