About Shravan Tickoo:My next guest on The One Percent Project is Shravan Tickoo. Shravan is a principal PM at BYJU'S-world’s most valued EdTech startup. Shravan kicked off his career as an entrepreneur by building an app while in college that went viral, and he landed up selling in 2012. Since then, he has worked across industries with India’s leading tech unicorns such as Flipkart, Blackbuck, Time Group and Edureka. He is also a product mentor, influencer and angel investor. Join our No-Spam WhatsApp groupIn this conversation he talks about:Why is it essential to think about product and product management in terms of first principles?How to create product defensibility through positioning?Why is engagement a critical aspect of product assessment and how to measure it?How is a product different from a service?Key Take-Aways:First principle thinking is about how you break down complex non-deterministic structures into deterministic structures that don't change with time.Engagement doesn't necessarily mean anybody coming into your product and doing anything. It is about doing the intended activity that you want the user to do because you believe that it is going to add the maximum value to the user.Product positioning is more critical for your success compared to the uniqueness of the idea. Product management is the art of problem-solving at scale.Accessibility differentiates good product managers from excellent ones.