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Anheuser-Busch vs Miller - Surprise Attack Dog | 5

Business Wars

Episode   ·  7 Plays

Episode  ·  7 Plays  ·  24:41  ·  Jun 12, 2019

About

It’s the 1980s and Miller’s glory days are over. Drinkers are deserting High Life and Anheuser-Busch is about to launch a $50 million attack on Miller Lite.With the pressure mounting, Miller hunts for a way to revive its momentum. It’s a search that see the company travel to Japan, disguise itself as a microbrewery, and go head hunting.Support us by supporting our sponsors!Privacy Policy and California Privacy Notice.

24m 41s  ·  Jun 12, 2019

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