Brian began his career with Ritz-Carlton but quickly transitioned into boutique lifestyle hotels as a manager with The James brand in Miami.After launching the re-branded James Royal Palm property, Brian then made his way to New York to manage The James Hotel in Soho NYC. His experience in the New York Market was growing by the day, and Brian was eventually given the opportunity to move over to the iconic boutique lifestyle brand - none other than GrandLife Hotels.Most recently, Brian teamed up with Generator Hotels to create a Global Sales team overseeing their newly developed US properties, in addition to their newly acquired brand, Freehand Hotels. What You Will Hear:How Brian entered the hospitality industryEthos and mission of both Generator and FreehandHostel revolutionThe authenticity of New York cultureThe Django at The Roxy. Entertainment centered.Sales strategies for boutique hotels. Rights and wrongs.Investing in boutique hotels and cross-marketing and business alignmentWhat boutique means to BrianQuotes:“Generator really was the leader in what we called the hostel revolution. They know community better than any other kind of hotel.”“They really know how to infuse the energy of the neighborhood into the energy of the property and seamlessly where you're not necessarily taking away from the guest experience because it's so infused into the neighborhood.” “I love New York because everyone is welcomed. Everyone's embraced, and everyone is very authentic in their own light.” “When you're in a hotel, you're experiencing a brand's culture. You're using all five senses, mostly to experience what the brand's mission, their ethos, their culture is. You can't do that in any other type of business except for a hotel, and you're just engulfed in it.”“Authenticity is key.”Mentioned:FreehandRitz CarltonJames BrandGenerator QueensgateNew York Is DeadThree Lives and Company Bookstore  Life Stories; Profiles from the New YorkerDjango at the Roxy HotelNomáde TulumSponsored by SolonisBLLA