A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person! Examples of ads that use these framing devices and how it works - tune in to know more! Check out the ads here: Kunal, Wildstone: https://www.youtube.com/watch?v=U-bpHTapG-U Kiran, UpGrad: https://www.youtube.com/watch?v=JpXg0vFqKGU ACKO: https://www.youtube.com/watch?v=mM0Dv01r-QQ FTX: https://www.youtube.com/watch?v=BH5-rSxilxo BT: https://vimeo.com/463011619?embedded=true&source=video_title&owner=17334059 Lifebuoy: https://www.youtube.com/watch?v=nZXWUd-sGDk Dezerv: https://www.youtube.com/watch?v=8wa7Z6C1qac Mercury 1: https://www.youtube.com/watch?v=VNK4rV_FbXQ Mercury 2: https://www.youtube.com/watch?v=N-RA7R9LvKI  Mercury 3: https://www.youtube.com/watch?v=HoHN1Gdxtx8  Mercury 4: https://www.youtube.com/watch?v=9D_jxiW5sHs  You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)    Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram.   Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.