Red Stripe is helping beer lovers, bartenders and bar operators to better appreciate, serve and enjoy the beverage. Through its Beer Love Academy, the company is aiming to raise the standard and improve the careers of professionals in the industry through skills development.According to Red Stripe’s Head of Corporate Affairs, Dianne Ashton-Smith, the programme is about building beer connoisseurs.“It is about helping people to understand what makes a beer; how beer came about, the importance of it, how to serve and how to pour,” she explained.Ashton-Smith added, “It is also about strengthening their skills in customer service, responsible consumption and the sale of alcohol, and so it’s a broad scale.”All graduates from the programme are dubbed Certified Beer Advisors with a range of skills covering customer service, responsible serving, bar skills, product knowledge and employability (soft) skills.In this episode of Impacting Jamaica with host Shelly-Ann Harris, the Red Stripe Corporate Affairs Manager talks about the importance of the Beer Love Academy. Hosted on Acast. See acast.com/privacy for more information.