Welcome to the Brand UP podcast, where we bring you the latest insights and strategies for building a powerful brand and growing your business. In this episode, we have a very special guest joining us, Brad Lea, CEO of Lightspeed VT, a leading provider of interactive video-based training solutions. Brad is an expert in selling online courses and has helped countless entrepreneurs and businesses increase their revenue by leveraging the power of digital marketing. We kick off the episode by discussing the key strategies for selling high-ticket online courses. Brad shares his insights on identifying your target audience and crafting a message that resonates with them, as well as how to price your course effectively to maximize revenue. We also discuss the importance of building trust and establishing authority in your niche to attract high-value customers. Next, we dive into the mindset shift that's necessary to sell online courses to large businesses. Brad shares his experience working with Fortune 500 companies and outlines the key differences between selling to individual consumers versus enterprise clients. We discuss the importance of building relationships and providing value through customized solutions that address the unique needs of each business. Finally, we talk about how to design an interactive video experience for your customers that can help boost your online sales. Brad shares his insights on creating engaging, interactive content that keeps your customers hooked and motivated to learn. We discuss the importance of using gamification, quizzes, and other interactive elements to enhance the learning experience and improve retention. Here are three key takeaways from this episode: To sell high-ticket online courses, you need to identify your target audience, craft a compelling message, and price your course effectively. Selling online courses to large businesses requires a different mindset and approach than selling to individual consumers. You need to focus on building relationships and providing customized solutions. Designing an interactive video experience for your customers can help boost your online sales by enhancing engagement and retention. Use gamification, quizzes, and other interactive elements to keep your customers hooked and motivated to learn. Thanks for tuning in to this episode of the Brand UP podcast! Don't forget to subscribe to stay up to date with the latest insights and strategies for growing your brand and business. Links mentioned by the host: Subscribe to The Brand UP Podcast Have your questions answered on the podcast  Subscribe to the Brand UP Podletter! Links mentioned by Brad Lea: https://bradlea.com https://lightspeedvt.com/ Brad Lea's Instagram