In this episode of Z1's Lessons From Digital Crafting, we talk with Eric Mayville and Andrew Haynes, CEO & CoFounder, VP, Executive Creative Director, from Fairgame, about how they crafted a digital solution that transformed their love for golf into their business.You’ll learn:- How to craft a digital solution for an industry related to your personal life.- What are the main challenges of finding and translating the complexities and nuances of a game like golf into a simple user experience.- How to prioritize the most critical elements of functionality, maintaining an ideal timeline for the app’s first version.Discover how to innovate for a non-digital space and capture trends with a wonderful result!