Sangeeta Krishnan is author of "Thriving in a Data World" and Senior Analytics Lead, Commercial NA at Bayer.  In our discussion, we talk about: Her career journey and path to becoming an author What it means to THRIVE with data & analytics The book writing process The right foundations needed for successful data & analytics initiatives And of course, her favorite use-cases for modern analytics You can check out Sangeeta's book "Thriving in a Data World" here: https://www.amazon.com/Thriving-Data-World-Leaders-Managers/dp/1637424167 You may also follow Sangeeta on LinkedIn here: https://www.linkedin.com/in/sangeeta-krishnan/