An engaging conversation with Taru, Founder of RedMat Pilates, where we explore the complexities of running a profitable fitness studio. Taru shares insights into managing the substantial fixed costs associated with a retail business and how she navigated business pivots in the post-pandemic landscape. Her 12+ years of journey as an entrepreneur offers valuable lessons on sustaining a fitness brand in challenging times, emphasizing adaptability and strategic planning. Tune in for practical advice and inspiration from a leader in the fitness industry.Meet your guest: Taru is a pioneer in India in the field of Pilates as a fitness form when she started RedMat Fitness in 2012. RedMat is Taru’s third entrepreneurial venture. Prior to that she had startups in Media & Recruitment and also had a brief corporate career in outsourcing. As a Pilates coach, Taru guides women towards a healthier, wholesome life; she supports women from different spheres of life and age groups to prioritize both their mental and physical health. She envisions changing the paradigm on how women work towards personal fitness Website: www.redmatpilates.comInstagram: www.instagram.com/taruchaddha Connect with your host Roshni over Instagram: @roshni_baronia Linkedin: @roshnibaronia Podcast Sponsor: Done For You Podcasts - a full service podcast production company for experts and entrepreneurs. Contact us at connect@dfyp.inSubscribe the podcast on YouTube http://www.youtube.com/@acethesalespodcast Follow on Spotify https://open.spotify.com/show/1K9IHtEqDvsomnO7qUnQza?si=f00e836cbad34422