In this episode of the Wadhwani Viewpoint podcast, host Manali Shah is in conversation with Siddharth Ramasubramanian, Founder & CEO, Hello Tempayy - a conscious food venture that seeks to address the nutrition gap in the Indian vegetarian diet. Creating a category as a startup and launching an online business, both come with unique challenges. Siddharth shares research and rationale that went into launching a tempeh product, and the logic behind his pricing strategy in a cost-conscious market like India. He also breaks down the marketing strategy that he adopted to create awareness about a new product like Hello Tempayy, and shares some extremely insightful advice for aspiring founders. Tune in!