My guest on this episode is Dr. Vanessa Patrick. She is the author of “The Power of Saying No – The New Science Of How to Say No that Puts You in Charge of Your Life”.  During our conversation, Vanessa and I discuss: Why it is difficult to say No and what to do about it How can “No” be liberating The inner work that needs to be done to make our “No” effective Are Gen Z really better at saying No? How to say “No” in a way that protects our reputation and relationships How to manage pushbacks from people who don’t respect our “No” About Vanessa Patrick Dr. Vanessa Patrick is a Professor of Marketing at Bauer College of Business at University of Houston. She is also the Executive Director of Doctoral Programs (PhD and DBA) and Lead Faculty for the Bauer Executive Women in Leadership Program. She is President-Elect for the Society of Consumer Psychology and serves as a Fulbright Specialist.  Related Resources: Reach out to Vanessa on Linkedin : https://www.linkedin.com/in/vanessapatrick23/ Books by Vanessa : The Power of Saying No About Bridge to Leadership:  Bridge to Leadership brings together resources and networks that leaders need to navigate. Explore articles, coaches, books and podcasts on  - www.bridgetoleadership.in Get access to exclusive content and offers like live discussions with world renowned coaches, discounts on world class training programs etc by signing up free :   https://bridgetoleadership.in/become-a-member/ Follow Bridge to Leadership on Linkedin - https://www.linkedin.com/company/bridgetoleadership/ About the host: Neha is a Customer Success and Sales leader in SaaS (MarTech) space with 16 years of work experience.  She spent the last decade of her career setting up and expanding Comscore Technologies India in Bangalore. She currently consults SaaS companies on their post sales operations, mentors customer success professionals and shares her leadership learnings through Bridge to Leadership.