In the wake of the Civil War, Atlanta emerged as both the cultural capital of the New South, and the epicenter of its snake oil trade. A shell-shocked populace, haunted by poverty, hunger and disease sought salvation in the dubious cure-all tonics of the pharmacy trade. What they got instead would go on to become the most famous beverage in the world: Coca-Cola.You can binge all episodes of American Innovations exclusively and ad-free on Wondery+. Find Wondery+ in the Wondery App or on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.