Join host Guy R. Powell as he explores data-driven marketing strategies with expert guest Travis Lodolinski. Travis, the founder of Trav Media, shares valuable insights on leveraging consumer data, building customer personas, and utilizing data analytics tools effectively.Learn about the role of artificial intelligence and machine learning in marketing and how businesses can gain a competitive edge by harnessing these technologies.Tune in to "The Backstory on Marketing" for fresh perspectives on data-driven marketing and subscribe for engaging content on the latest marketing trends and strategies.Stay connected with us:Follow us on Twitter: @BackstoryMarketingPodcast Like us on Facebook:@thebackstoryonmarketingVisit our website: MarketingMachine.Prorelevant.com