Listen in as podcast host Saumya Prakash uncovers the world of pharma marketing and analytics with our guest Mr. Praveen Mathur,  Vice President, Analytics, Amp Idea, Inc. With a wealth of experience spanning over three decades, Mr. Praveen provides an insightful perspective on how AI and data have revolutionized pharma marketing.Some of the key aspects we discuss in this episode: Impact of Marketing on Generic Drug MarketImproving Pharma Marketing Content and Effectiveness Challenges of Marketing and Analytics Teams Chatbots and Automation in the Life sciences Industry Social Media Marketing Challenges and Opportunities for Pharma BrandsImportance of correct Business Rules and Analytics for data driven marketing You can download your copy of Data Insight Playbook at https://bit.ly/49FcLIvPharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.Know more about us at: https://multipliersolutions.com/ About the guest: Mr. Praveen Mathur is a seasoned industry professional with a career spanning over several decade in the pharmaceutical and healthcare sector. Presently holding the position of Vice President at Emedi Pharmaceuticals, his extensive experience is marked by a strong focus on data analysis, market research, and the strategic optimization of sales initiatives.Contact him at: https://www.linkedin.com/in/praveen-mathur-88693b6/About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.Contact her at: https://www.linkedin.com/in/saumya-multiplierai