Ever wondered why big films fail, or why shows get renewed or cancelled? Audience research, testing, and performance are the final word for broadcast, OTT or Film producers, and many of them, swear by Ormax - India's only specialized media research & consulting firm. On this episode, Vineet talks to Ormax Founder & CEO, Shailesh Kapoor about their fascinating work over the last 15 years. About the ShowStorytellers and Storysellers Podcast gives you a front-row seat to find out how the best stories are told and sold. Tune in for strategy & storytelling perspectives from the brightest minds in entertainment, in conversation with Vineet Kanabar. From music to movies, from gaming to podcasts, from content creators to technology, all entertainment at once place! New episodes every Thursday! You can follow Shailesh KapoorTwitter: (https://twitter.com/shaileshkapoor/)Facebook: (https://www.linkedin.com/in/shailesh-kapoor-53100410/) Follow Vineet Kanabar on Twitter & Instagram:(https://twitter.com/ashcharyafuckit ) and (https://instagram.com/ashcharyafuckit ) (@ashcharyafuckit) You can listen to this show and other awesome shows on the IVM Podcasts website at http://www.ivmpodcasts.com/See omnystudio.com/listener for privacy information.