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It's the 1930s and Californian jeans maker Levi Strauss & Co. is struggling. The Great Depression is destroying jobs and killing demand for its denim workwear.So when a craze for the Old West boosts demand for jeans, Levi's and its rival Lee seize the moment. But then an unfamiliar stranger swaggers into town looking to make their battle a three-way shootout.Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!Privacy Policy and California Privacy Notice.
23m 6s · Nov 2, 2020
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