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It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco. But keeping up with the ever-shifting tides of fashion is harder than it looks and soon Europe will be taking jeans onto an unfamiliar battleground: the catwalk.Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!Privacy Policy and California Privacy Notice.
25m 15s · Nov 11, 2020
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