Agencies all over the world have undersold digital for long, claiming that it is only "another "channel to reach to consumers.Tune in, as the travelling professor explains why it's most certainly more than that.You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukhInstagram: @thetravellingprofessorTwitter: @edgysid In case you're late to the class and want to catch up on previous episodes of The Traveling Professor's Diary, you can do so at: https://ivmpodcasts.com/the-travelling-professors-diaryYou can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at http://www.ivmpodcasts.com/See omnystudio.com/listener for privacy information.