Emami Kesh King recently named Hindustan Unilever’s Indulekha in their ads and claimed, Kesh King is 2 times more effective than Indulekha in reducing hair fall". And "2X effective at half the price"! How did Indulekha respond? In a really smart way! Tune in to the ‘Advertiser’s guide to the Galaxy’ to know more! Ads to refer to: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/keshking-ads.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/kesh-king-digital-ads.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/indulekha-ads-english.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/indulekha-ads-hindustan.jpg You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.