In this episode of "Shelling Peas," Chef Ryan Jennings speaks with Matt Yaeger, owner of Pinnacle Wine and Liquor, about his journey in the wine industry. They discuss the resilience of independent wine shops in adapting to consumer trends, local politics, and competition from big-box stores. The conversation also covers the pandemic's impact, future opportunities in technology and media, and the role of social media in food presentation, highlighting the need for authenticity. Matt shares plans for community engagement and acknowledges his team's support, while considering the creative disruptions AI may bring.Mentioned in this episode:Pauly Guglielmo ShowPauly Guglielmo is a former radio guy turned food business entrepreneur. While running a manufacturing facility is his day job, he likes to dust off his broadcasting skills once a week on this podcast and talk to entrepreneurs and other influencers.Food About TownFood About Town hosted by Chris Lindstrom, focusing on restaurants, food and drink of all kinds, and whatever topics I want to cover! https://foodabouttown.captivate.fm/Joe Bean RoastersJoe Bean Coffee - Coffee that lifts everyone. Use promo code Lunchador for 15% off your order! https://shop.joebeanroasters.com