The brand was founded in 2019 with the social motivation to support the continuity of the glorious art of Indian Handloom fabric making. Riniki sees the label as a socially motivated brand and together with the brand, she aspires to be a catalyst for a big change. She says, “the Indian handloom industry is moving towards a perilous path due to the industrial level of fast fashion trends”. Elaborating further on this Riniki adds, “we aim to be the foremost artisan-based brand, pioneering industry change and sustainability of rural craft livelihood in India”. Website: Hanging Threads - Indian Fabric ,Sustainable and Slow fashion