Sustainability is a subject close to our heart and we are pleased to bring you the story of another sustainability warrior. Meet the Co-Founder of Upcycleluxe, Harshita Chandra, a passionate entrepreneur and an international sustainability consultant who has also won the Sustainability Initiative of the Year by Entrepreneur India.A graduate of National Institute of Fashion Technology (NIFT), Harshita is an engineer-turned-fashion technologist who has worked towards driving Fashion Businesses enabled by Technology, in Digitalisation, Business Strategy, Marketing, Automation, Technology Integration.Upcycleluxe is India’s first zero-waste & sustainable fashion marketplace that “calculates environmental impact with plastic-free being the norm and zero-waste a lifestyle.” It was born out of Harshita’s experience at her fashion internship when she witnessed massive wastage of products from leading fast-fashion brands which left her asking several questions about the ethics of consumption and fair-trade practices in the fashion industry. Hit play to listen!  [06:31s] The harsh realities of fast fashion [22:22s] The genesis of Upcycleluxe [26:48s] Artisanal greenwashing [36:36s] The economics of a sustainable business [42:28s] Vision for Upcycleluxe: Making sustainability a norm and accessible to everyoneSupport the sustainability initiative behind Upcycleluxe at https://upcycleluxe.com/ Connect with Harshita on LinkedIn Connect with Vinay on X (formerly Twitter) and LinkedIn What did you think about this episode? What would you like to hear more about? Or simply, write in and say hello! podcast@c2cod.comSubscribe to us on your favorite platforms – Google Podcasts, Apple Podcasts, Spotify, Overcast, Tune In Alexa, Amazon Music, Pandora, TuneIn + Alexa, Stitcher, Jio Saavn and more.  This podcast is sponsored by C2C-OD, your Organizational Development consulting partner ‘Bringing People and Strategy Together’. Follow @c2cod on Twitter, LinkedIn, Instagram, Facebook