The Beauty Industry is coming together to transform its impact on the world.“As members of the B Corp Beauty Coalition, we envision a new approach to beauty that prioritises soil as much as skin, nature as much as natural, evidence as much as ego, and impact as much as performance [...]”In this episode we talk with Shaun Rusell - Chair of the Supervisory Board in B Corp Beauty Coalition and Founder of Skandinavisk and Paolo Braguzzi - Initiator of the B Corp Beauty Coalition, member of the Supervisory Board of B Lab Europe, and an author of “L’impresa for good” about why we should stop being consumers in favor of being citizens, why we should aspire to regeneration instead of sustainability and why positive impact is only possible when we decide to see partners were we saw rivals.