Full episode details here: https://links.growthandscaling.com/430 Seeking to maximize your revenue and scale your business? Look no further! Get ready to break through the barriers of content marketing with the brilliant Jacco van der Kooij from Winning by Design! In this mind-blowing interview, Jacco reveals the secrets to skyrocketing your business with revenue architecture. It's time to level up and leave your competition in the dust! Unlock the Secrets of Your Revenue Orbit: Launch Your Business to New Heights! Download our FREE Understanding Your Orbit Guide here: https://captainscouncil.com/understand_your_orbit Ways to connect with Jacco van der Kooij: Website: http://www.winningbydesign.com/   YouTube: https://www.youtube.com/winningbydesign   Personal LinkedIn: https://www.linkedin.com/in/jaccovanderkooij/   Company LinkedIn: https://www.linkedin.com/company/winningbydesign/   Amazon: https://www.amazon.com/Winning-by-Design/e/B07BGXCZL8/ref=dp_byline_cont_book_3?&_encoding=UTF8&tag=winningbydesi-20&linkCode=ur2&linkId=a1265d2cb4c0a327bebb95ca3d4195d3&camp=1789&creative=9325 What’s in this podcast episode? 00:16: Who is our guest for today and what does he do 00:40: What is Revenue Architecture 01:09: What does Revenue Architecture focus on 01:45: Where does the switch from initial growth to needing a new architecture typically happen in terms of revenue 02:14: How does what got you to $6 million hinder you beyond that 02:37: Why is the initial success often due to a few superstars who are no longer enough as you scale 03:11: How does lack of process as you grow from a small team to a larger one lead to inefficiencies 04:13: Why is hiring more salespeople not the answer to slowing growth 04:54: What is blaming leads or salespeople for missing quotas a sign of 06:17: How should companies focus in terms of performance as they grow 07:42: Where does linear lead generation become ineffective, according to the discussion 10:00: What are some early signs of needing revenue architecture 10:32: How can different GTM motions for different customer segments slow growth 11:30: Where should companies focus in terms of customer segments for growth 12:35 captainscouncil.com 14:15: What are the cost considerations between scalable growth and sustainable growth? 15:59: How much should the cost of acquisition not exceed in terms of first-year revenue 16:21: What does cost of acquisition specifically refer to 17:15: How do the cost of retention and expansion change over time 18:04: Why are SaaS customer acquisition costs higher 19:26: How does the software company handle the risk with SaaS 20:48: What is the importance of understanding cost metrics and the shift from launch mode to growth mode 21:19: Why is growth at all costs no longer sustainable in a mature SaaS market 22:23: How does the decision between architecting for sustainable growth vs. quick growth depend on the company's stage 23:52: How can a pro forma help understand growth based on different inputs 24:32: How does the growth formula work in terms of translating leads to wins and revenue 25:56: What are the differences between dynamic and fixed inputs in the growth formula 26:13: What are two fixed inputs that can be controlled in the growth formula I highly suggest you watch this entire exchange between Jacco van der Kooij and ⭐️Todd Westra If you're looking for tips and strategies to grow and scale your business, this episode is for you! 1. Subscribe and Listen to ⁠The Growth and Scaling Podcast with Todd Westra ⁠ 2. Supercharge your growth and tap into the wisdom of others. Schedule a pre-podcast call today. https://content.toddwestra.com/ 3. Join our CEO peer advisory board and be part of a supportive community of like-minded leaders. ⁠https://captainscouncil.com/home⁠ 4. Maximize LinkedIn outreach. Join our webinar for solutions to time constraints in connecting and engaging with desired prospects.   ⁠https://www.linqed.ai/⁠