Full episode details here: https://links.growthandscaling.com/454 Welcome back to The Growth and Scaling Podcast!  Join Kit Merker, CEO of Plainsight Technologies and software industry veteran, as he shares key insights on scaling tech startups! With 25 years of experience, including a decade at Microsoft and pivotal roles in launching Google’s Kubernetes and JFrog’s IPO, Kit knows what it takes to succeed in the competitive tech landscape. At Plain Sight, Kit is transforming camera usage with innovative computer vision applications and a user-friendly deployment platform. He highlights the need for clear business models to attract investors, addresses challenges from reliance on professional services, and discusses the complexities of cloud dependencies. Don't miss out on Kit's expert strategies for overcoming common pitfalls and driving growth in your tech startup! Tune in now to learn how to navigate the tech startup landscape successfully! Ways to connect with Kit Merker: Website: https://www.plainsight.ai/ Company Twitter: https://twitter.com/PlainsightAI YouTube: https://www.youtube.com/@PlainsightAI Personal LinkedIn: https://www.linkedin.com/in/kitmerker/ Company Facebook: https://www.facebook.com/plainsightai Company Instagram: https://www.instagram.com/plainsightai/ Company LinkedIn: https://www.linkedin.com/company/plainsightai/ What’s in this episode: 00:50 Who is our guest for today, and what does he do at PlainSight Technologies 01:04 How has Kit’s career evolved over the years, and what unique experiences does he bring to Plain Sight 02:39 Where does Kit find new problems to solve, and how does he approach them 02:50 How do problems typically find Kit in his role as CEO 02:56 What challenges does Kit see for companies in a growth phase aiming for an exit 03:54 What are the critical factors that Kit considers in making a software company valuable 08:20 captainscouncil.com 12:08 What is Plain Sight’s mission, and how does it aim to provide real-world data through computer vision 22:36 What is your view on the importance of focus in entrepreneurship, even on good ideas 25:36 What’s the full quote on the balance between strategy and tactics 26:01 Where does stress come from, according to you, in the decision-making process 27:39 What to do  overwhelmed by a long task list 29:41 Why do you think focusing only on big goals can hinder success 29:58 What’s the benefit of focusing on the next few steps over extensive strategizing 30:31 How do you evaluate investment opportunities to determine if they’re worth pursuing 31:02 What are the risks of wishful thinking in early-stage investing I highly suggest you watch this entire exchange between Kit Merker and ⭐️Todd Westra If you're looking for tips and strategies to grow and scale your business, this episode is for you! ✅ 1. Subscribe and Listen to ⁠The Growth and Scaling Podcast with Todd Westra ⁠ ✅ 2. Supercharge your growth and tap into the wisdom of others. Schedule a pre-podcast call today.  https://content.toddwestra.com/ ✅ 3. Join our CEO peer advisory board and be part of a supportive community of like-minded leaders. ⁠https://captainscouncil.com/home⁠ ✅ 4. Maximize LinkedIn outreach. Join our webinar for solutions to time constraints in connecting and engaging with desired prospects.   ⁠https://outreach.withmoku.com/