Full episode details here:https://links.growthandscaling.com/460 Join Michael Jacobson, CEO of French Florist, as he shares his inspiring journey from helping his uncle's struggling floral shop to leading the largest florist in Los Angeles, projected to hit $10 million in revenue this year!  Discover how French Florist's innovative online fulfillment model processes 150-200 daily orders and supports local florists through a unique franchise system and extensive training via French Florist University. Michael also dives into the challenges of the highly fragmented $19 billion floral industry, where no single brand dominates.  Tune in to see how he's modernizing the floral business while supporting traditional mom-and-pop shops. Think florals are simple? Discover the secrets to cracking the $19 billion industry code! Ways to connect with Michael Jacobson: Email: michael@frenchflorist.com Website: https://www.frenchflorist.com/ Pinterest: https://in.pinterest.com/frenchflorist/ YouTube: https://youtube.com/c/FrenchFloristLosAngeles Yelp: https://www.yelp.com/biz/french-florist-los-angeles Company Facebook: https://www.facebook.com/frenchflorist Company Instagram: https://www.instagram.com/frenchflorist Company LinkedIn: https://www.linkedin.com/company/french-florist/ Personal LinkedIn: https://www.linkedin.com/in/michaelrichardjacobson/ What’s in this episode: 00:40 Who is our guest for today and how he started in the floral industry 01:20 His unique approach to floral business 01:51 Managing multiple stores and online orders 03:00 Retaining customers effectively 04:57 Vision for disrupting the floral industry 06:33 Why the florist industry stagnates 08:13 Transitioning from consulting to owning flower shops 11:30 Visit captainscouncil.com 13:35 Franchising as a scaling strategy 15:35 Future goals for his business 17:46 How to take the first steps 18:41 What drives growth strategy 21:19 Who benefits most from this 22:26 What key challenges arise 25:19 How to overcome roadblocks 26:14 What tools can help 30:05 How success is measured 31:24 What’s next for this journey I highly suggest you watch this entire exchange between Micahael Jacobson and Todd Westra. If you're looking for tips and strategies to grow and scale your business, this episode is for you! ✅ 1. Subscribe and Listen to ⁠The Growth and Scaling Podcast with Todd Westra ⁠ ✅ 2. Supercharge your growth and tap into the wisdom of others. Schedule a pre-podcast call today. https://content.toddwestra.com/ ✅ 3. Join our CEO peer advisory board and be part of a supportive community of like-minded leaders. ⁠https://captainscouncil.com/home⁠ ✅ 4. Maximize LinkedIn outreach. Join our webinar for solutions to time constraints in connecting and engaging with desired prospects. https://outreach.withmoku.com/