In this must-watch episode of Product Talk with Malthi, we dive deep into the world of gamification—how products use storytelling, psychology, and engagement techniques to influence user behaviour. Join Malthi and special guest Vaishnavi as they explore her journey from radio jockey to product design expert. They discuss the challenges of gamification, why some strategies work and others don’t, and share insights on behavioural frameworks to enhance user experiences. Vaishnavi also recommends some great books to help you understand user behaviour and engagement better. If you're a product manager, designer, or just curious about what keeps users hooked, this episode is packed with insights and is a must-watch! If you're a product manager, designer, or just curious about how products keep users hooked, this episode is packed with insights and is a must-watch! TimeStamp 03:10 What does Gamification mean in the context of product development & design? 07:08 Experience in addressing gamification for users? 14:21 How does the whole process work from the concept to execution to launch? 20:16 How Does PM Use Behavioral Framework? 22:09 Thoughts on the Gamification Process? 27:11 How do you balance fun in implementation while staying true to the product's core value 31:08 Thoughts on the Gamification in Enterprise Products 35:24 Experience with AI 40:00 Successful examples of gamifications? 42:04 How can someone start gamification 45:36 Failed attempt at gamification Meet our Guest:- Vaishnavi has an impressive 15-year career leading growth and consumer experiences across renowned companies like Zipdial, Ola, and CRED. Currently, she heads driver products, growth, and engagement at Swiggy, shaping the experiences of India’s gig workforce. Her journey has been diverse and dynamic—she witnessed exponential growth at Ola, crafted products for the top 1% at CRED, and now focuses on a completely different consumer segment at Swiggy. Beyond her professional achievements, Vaishnavi has a passion for dance and was once a part-time radio jockey. As a mother of two, she cherishes family time through traveling and board games. LinkedIn:-https://www.linkedin.com/in/gvaishnavi?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app Host corner: Malthi SS is the Fractional Chief Product Officer at HerKey(formerly JobsForHer), a women’s career engagement platform. She is a seasoned global product leader, Start-Up Mentor and Freelance Product Coach and Trainer. She has more than 2 decades of professional experience in building global software products working with PayPal, Societe Generale, Intuit, SAP and EMC catering to millions of customers. S͇u͇b͇s͇c͇r͇i͇b͇e͇ t͇o͇ t͇h͇i͇s͇ Y͇o͇u͇T͇u͇b͇e͇ C͇h͇a͇n͇n͇e͇l͇ a͇n͇d͇ s͇t͇a͇y͇ a͇h͇e͇a͇d͇ i͇n͇ y͇o͇u͇r͇ p͇r͇o͇d͇u͇c͇t͇ m͇a͇n͇a͇g͇e͇m͇e͇n͇t͇ s͇k͇i͇l͇l͇s͇: https://www.youtube.com/@product-talk-with-malthi Gᴇᴛ ɪɴ ᴛᴏᴜᴄʜ ᴡɪᴛʜ Mᴀʟᴛʜɪ: Email: malthi.satish@gmail.com Website : www.malthiss.com LinkedIn: linkedin.com/in/malthis ' : https://malthi.substack.com/