We're delighted to put a cherry on top of our sixth season, The Media Masters, by having Professor Santosh Patra, Associate Professor & Area Leader in Media and Entertainment Management at MICA, join us for a crossover Overtime episode! We discuss:  1.  How gaming plays into the world of experiential marketing 3:37 2.  Disruptors in the media industry 6:00 3. The future of M&E in a rapidly evolving world 14:22 Professor Patra is an expert on exploring the dynamism involved in the domain of media and entertainment business, digital sociology and new media philosophy. Tune in for an enriching conversation that skims through all these topics!