In this episode of Chasing Creativity, host Kiran Manral engages in a delightful conversation with her friend and author Meeti Shroff Shah. Meeti shares her intriguing transition from a career in advertising to writing novels, revealing how her subconscious always knew she would become an author by the age of 30. She discusses the valuable lessons from advertising that shaped her writing style, the inspiration behind her first memoir, and her enthrallment with crime fiction, leading to her Temple Hill mystery series. Meethi also delves into her writing process, the challenges of character continuity in a series, and the balancing act between writing and personal life. Lastly, she provides insights into dealing with rejections, managing marketing, and her future literary aspirations. 00:00 Introduction and Guest Welcome 00:19 Journey from Advertising to Writing 01:35 Lessons from Advertising 04:51 First Book and Personal Experiences 06:05 Transition to Fiction and Mystery Writing 11:30 Writing Process and Daily Routine 13:19 Balancing Writing and Marketing 15:49 Challenges of Writing and Research 19:10 Future Projects and Genre Exploration 21:02 Balancing Personal Life and Writing 25:51 Conclusion and Final Thoughts