The United Nations defined sustainable development as development that meets the needs of the present without compromising the ability of future generations to meet their own needs. It assumes that resources are finite, and so should be used conservatively and carefully to ensure that there is enough for future generations, without decreasing present quality of life. A sustainable society must be socially responsible, focussing on environmental protection and dynamic equilibrium in human and natural systems.The concept of sustainability revolves around: environmental, social and economic—also known informally as profits, planet, and people. These are in particular relevant to corporate sustainability, and efforts made by companies. Today, the Triple Bottom Line approach to operating a company is useful for businesses in a number of ways. Not only is it ethical and important to meet UN standards of environmental sustainability, it is also economical and allows a stronger business model. Additionally, sustainability enables an organisation to attract employees, shareholders and customers who are invested in the goals of sustainability and share these values. The impact of sustainability can therefore be positive for a business’ image as well as revenue.However, virtually every company now proclaims its devotion to sustainability. But being authentic is not so easy and those which market around sustainability without backing it up run the significant risk of alienating consumers with messages that come across as self-serving.As world’s youngest generation begins to enter the consumer market, workforce and voting booth, they have proven to be on a mission toward improving their planet. We can say while the pandemic didn’t start the sustainability revolution, but it has put it into hyperdrive, and Gen Z is in the driver’s seat. So, what does it take to get Gen Z generation excited in your sustainability efforts?Find out more in this episode as guest Dr. Rameshwar Valte explains why is sustainability is gaining so much prominence among firms and what does it mean to Gen Z generation? How can firms use sustainability efforts to attract Gen Z’s. What are some best practices for Sustainability from a firm’s perspective and do’s and don’ts that Gen Z generation should follow when it comes to environment and Sustainability. Find Us OnlineDr. Rajeshwar Valte : LinkedIn , WebsiteNikhil:  Website,  Linkedin, Youtube & BookCredits:- WYN Studio: LinkedIn, Instagram- Engineer: Vikas Sharma