Creativity is needed now more than ever. As we race into an  automated AI future, the most precious capabilities we can have will be the skills to generate and implement new ideas for better solutions faster. The Gen Z generation is said to be an agile generation thanks to their hyperconnectivity and comfort in expressing themselves through digital tools. Valuing creativity is a core belief among many of them. However Gen Z is entering the workforce and needs to successfully navigate and secure their future in the workplace. This will require them attaining the CQ skills (creative intelligence) needed to help their companies /organisations maintain a competitive business advantage. So how is that company after company and managers from all different generations talk about the importance of creativity and yet we see so many firms and managers always lagging behind when it comes to use of or being creative?. Find out in this episode – where creativity expert Andrew Grant takes us from the classroom to the boardroom – to discover why adults seem to have lost their creative ability right when they need it the most. We examine themes why creativity has gained so much importance for companies today and what does it mean in the Gen Z context. We will also explore what normally comes in our way to overcome creativity and how can managers ‘unblock’ the mindset to unleash creativity. How long does it take to build and sustain a creative culture. And finally what should managers keep in mind when recruiting Gen Zer’s from a creative perspective and how should incoming Gen Z’s see creativity.Find Us OnlineAndrew Grant : LinkedIn, WebsiteBook : www.whokilledcreativity.com and the-innovation-race.com Nikhil:  Website,  Linkedin, Youtube & BookCredits:- WYN Studio: LinkedIn, Instagram- Producer: LinkedIn, Twitter- Engineer: LinkedIn, Youtube