Episode SummaryIf you’ve ever experienced the “feast or famine” cycle in business, you know how painful it can be. Many business owners struggle to find a balance between consistent sales efforts and handling new business as it comes in, which leads to big swings in revenue and profitability. In today’s podcast, Melissa Swink discusses the “feast or famine” cycle, its impact on sales and growth, and six strategies to combat it with the help of a virtual team. She shares personal experiences and examples of how to leverage help from a virtual team to maintain consistency and increase sales. Virtual assistants can smooth out your sales cycle and help you experience steady, consistent growth through tracking leads, list building, outreach campaigns, new product launches, creating marketing content, and email funnels and campaigns. Don’t miss this week’s tactical tips! Key Highlights:Understanding the feast and famine cycle in business How this up-and-down cycle hinders sales and business growthHow leveraging help from others helps maintain consistency and increase salesTactical strategies for how a virtual team can help a business with tracking leads, list building, outreach campaigns, new product launches, creating marketing content, and email funnels and campaignsAbout Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.