You know when you just hit it off with someone? ​ That's how it was with Brendan and I. ​ Honestly, I haven't felt so aligned with someone's outlook in such a long time. ​ And that's why Brendan's conversation went a little (ok a lot) long. ​Some things we talked about: ​ The ridiculous state of content marketing today. How the phrase "customer-centric" has become hollowed out. (and what we can do about it) Creating intellectual properties around customer's problems.​ ​ ​These were our favorite quotable moments: "If your whole content strategy has come out of some SEMRush keywords, we've lost the plot." ​"We're repurposing stuff that doesn't have a purpose to begin with." ​"People want a listical, that's what they want. Then my brain went 'Nobody wants a listical. Ever. Nobody wants that."No summary here will ever give this episode justice, but I will say this, my notebook was filled with fresh insights that I can't wait to start bringing into my conversations. ​ I think you'll like this one.If you'd like to watch while Brendan edits live go here: https://bit.ly/Brendan-huffordIf you'd like to get direct access to the doc, and others from the show, go to https://thecontentstudio.com/the-vault/ Hosted on Acast. See acast.com/privacy for more information.