There is a specific creative device in advertising that involves financial brands - they ask, "Is your money lazy?". And they also ask the opposite, "Is your money working (as) hard (as you)?".  Which brands have used this idea and how does it work? Listen... to know more! Check out ad videos here:  SBI Savings Fund: https://www.youtube.com/watch?v=3PNEh-R2lPc Bestinvest, UK: https://www.youtube.com/watch?v=-HolR79DF3Q Mutual Funds Sahi Hai: https://www.youtube.com/watch?v=VdC5pPIKExw Aldermore Bank, UK: https://www.facebook.com/watch/?ref=external&v=1001509479917702 Ally, 1: https://www.youtube.com/watch?v=atxG29g2B2o Ally, 2: https://www.youtube.com/watch?v=LR4nf3otbQ0 Rabidirect: https://www.youtube.com/watch?v=_ETRDe_C0H0   Screenshots: Ibotta 1: https://image.adsoftheworld.com/q066qf6dzbujj7vci2550v6cqxf9 Ibotta 2: https://image.adsoftheworld.com/9nwmai9gpg2qhy7u30on3jfw5cmv Ibotta 3: https://image.adsoftheworld.com/jgw2dbf729yv2t01dkrst63lngda  Ibotta 4: https://image.adsoftheworld.com/yhuxe7dgvhitlzsmo4ql52wwffsl   You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.