Georgina Lee-Jones is a brand storyteller who brings businesses to life with creatively crafted stories.Before starting her business Simple Matters Media, Georgina was an award-winning BBC Documentary Producer/Director and journalist for 15 years working on primetime network television programmes, including Crimewatch and Panorama.She’s passionate about the power of great storytelling. in this episode, she talks to us about building compelling narratives to help brands effectively engage with their customers, internal teams and investors.