Does your content strategy feel like it's always under attack?Like, at any moment, an executive who's been spending too much time reading LinkedIn bros, "how to do content" advice can swoop in and tear the whole thing apart?In this episode of The Cutting Room, I'm talking with Devin Reed, the Head of Content at Clari, and former Head of Content at Gong about what it takes to create a defensible content strategy built on a rock-solid foundation.If you don't know Devin, he's Scaled Gong's brand and content from "$20M - $X00M ARR" Grown his side hustle, The Reeder, into a six-figure business Advised some of the world's most intriguing startups like Notion and WizHe also regularly shares his insights on LinkedIn and his newsletter with over 12k subscribers.In this episode we'll discuss: His strategy for aligning on goals—from exec team down to the marketing team Why we can’t lose sight of core business metrics and strategies in the marketing department And a personal conversation around anxiety and burnoutJump into the episode:(00:00-00:55) Intro(00:55-07:26) Content Marketing Philosophy(07:26-10:42) Exec & Marketing Alignment(10:42-27:10) Capturing or Converting Demand(27:10-43:18) Lessons on Creating, Careers, & BurnoutBut we’re not done! Head to YouTube and watch Devin and I live-edit the article here: https://www.youtube.com/watch?v=HZe1QfHbTas&t=2598sConnect with Devin & check out The Reeder here:✅ https://thereeder.co/Follow along on social:Twitter: https://Twitter.com/tommyismynameLinkedin: / tommyismyname Hosted on Acast. See acast.com/privacy for more information.