In this episode of Advertising Is Dead, Varun is joined by Kaushik Mukherjee, Co-Founder & COO of SUGAR.He tells us the company's genesis, how it became a well-known, trusted, go-to makeup brand for India, conceptualizing products according to the consumer, educating the users via social media, and so much more.Find Kaushik on Instagram | Twitter | LinkedInCheck Out SUGAR on their Website & Instagram You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.