In this exciting episode of the Pharma Marketing Playbook: Data, Gen, AI, and Beyond, as she interviews Dr. Crystal Variava, a visionary leader in audiology and the founder of True and Trusted. Tune in to explore Dr. Crystal remarkable career in healthcare, from clinical practice in audiology to strategic leadership and entrepreneurship. Discover her insights on patient-centric communication, the latest advancements in hearing and balance care, and the evolving role of AI and data analytics in pharma marketing. Gain actionable advice for aspiring healthcare professionals and learn how technology is transforming the healthcare landscape. Key Highlights:- 00:00 Introduction to the Pharma Marketing Playbook 00:33 Meet Dr. Crystal Variava: A Visionary in Audiology 02:57 Dr. Crystal's Journey into Audiology 05:07 Challenges in Audiology Practice 09:43 Innovations in Hearing and Balance Care 16:26 Global Trends in Patient-Provider Communication 30:12 Addressing Doctor's Well-being                    31:15 Inspiration Behind True and Trusted 32:30 Challenges in Patient-Doctor Communication 34:16 Founding True and Trusted 39:03 The Role of AI in Pharma Marketing 44:08 Future of Healthcare Communication 48:57 Leadership Advice for Aspiring Healthcare Professionals 54:16 Conclusion and Final Thoughts Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ About Guest:-  Dr. Crystal is the Founder of True & Trusted, India’s first clinical communication performance company. She holds a Bachelor of Arts in Communication Science and Disorders, a BBA from Harvard Business School Online, and a Doctorate in Audiology from the University of Pittsburgh specializing in hearing and balance-related disorders. A clinical career highlight for Dr. Crystal was when she was federally recognized under the Obama Administration for excellence in patient- centered care. Thereafter, she moved to Mumbai to take on the role as Director of Audiology & Strategic Initiatives for Sonova India. While mobilizing programs throughout India, APAC and ultimately the global market, she noted patterns emerging irrespective of country, culture and healthcare system. This inspired her to create True & Trusted: Leadership in Healthcare to help Providers have effective communications that are patient-centered, purposeful and profitable for today and the future of healthcare. Contact her at :- https://www.linkedin.com/in/crystal-a-variava-au-d-62054a63/ About Host:- Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠